Gustavo: How we built a fully branded e-commerce website and platform for a fashion brand
How MoonDive built a fully branded e-commerce website and platform for Gustavo Apiti.
- Client
- Gustavo
- Industry
- E-commerce
- What we built
- Custom Software
- Year
- 2025
- Built with
- Google Analytics
Project Highlights and Key Deliverables
Measurable impact and transformative outcomes achieved through partnership.
- The Challenge
Gustavo Apiti faced high fees and a fragmented setup. We built a unified, branded e-commerce retail store with seamless e-commerce and shopping.
- Process
We built a custom e-commerce platform on Wix Studio, unifying sales, bookings, and events with seamless performance and tracking.
- Solution
We delivered a responsive e-commerce website with product sales, event bookings, and consultation scheduling. Built-in analytics enabled performance tracking.
About Gustavo
- Google Analytics
- Wix Studio
- Wix Events & Bookings
- Custom ticketing flows
- Conversion tracking tools
Gustavo Apiti is a luxury fashion designer based in Seattle, specializing in bespoke suits, formalwear, and high-end fashion events.
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Gustavo Apiti is a luxury fashion designer based in Seattle, specializing in bespoke suits, formalwear, and high-end fashion events.
As his clientele and event presence grew, Gustavo wanted to create a centralized e-commerce platform that would unify shopping, event booking, and consultation scheduling—reflecting the premium nature of his brand and giving him full control over customer interactions and revenues.
To achieve this, he partnered with MoonDive for expert e-commerce website design and end-to-end e-commerce website making—ensuring the final solution was not just functional, but also visually aligned with his high-end brand identity.
The Challenge
Problems We Solved
- 01
Complex Business Requirements
Understanding and translating complex business needs into technical solutions while maintaining scalability and performance.
Scope of work
Step by step implementation
To deliver a powerful and elegant e-commerce solution, we followed a structured process:
Discovery
We worked closely with Gustavo to understand the brand, customer journey, and existing pain points. Special attention was given to how customers purchased products, booked consultations, and registered for events.
Design
We designed a unified e-commerce interface on Wix Studio that echoed Gustavo Apiti’s luxury branding. Each page was optimized for clarity, visual appeal, and conversion—from product pages to event ticketing flows.
Development
We implemented a fully customized Wix Studio build that included:
- A dedicated e-commerce store to showcase and sell formalwear
- An integrated appointment booking system for 1-on-1 design consultations
- A custom events platform with ticket tiers, discount codes, and direct payments
- Native integration with Wix Events to eliminate third-party platforms
- Seamless data collection and conversion tracking
Testing
The e-commerce platform was rigorously tested across devices and user flows, ensuring smooth product checkouts, fast loading times, and a flawless event registration experience.
Solutions
Problems We Solved
Complex Business Requirements
Understanding and translating complex business needs into technical solutions while maintaining scalability and performance.
The results
Detailed Results
Comprehensive achievements breakdown
Within the first year of launch, the new e-commerce platform delivered strong results across key business metrics. Gustavo Apiti saw a noticeable increase in website traffic, improved event bookings, and higher appointment conversions.
Most importantly, transitioning from third-party tools to an in-house system significantly reduced platform fees and boosted overall revenue retention.
Eventbrite vs Wix Events: The Fee Advantage
By replacing external ticketing platforms with a native solution, the brand was able to cut platform fees by nearly half resulting in substantial cost savings and better profit margins per ticket sold.
- Before: High commissions, limited branding, and fragmented customer experience
- After: Streamlined, branded, and fully controlled e-commerce ecosystem
MoonDive sets a gold standard in software and data solutions. Their Designs and strategy solutions are invaluable for executive vision. Their team is proactive, detail-oriented, and always aligned with our business goals.
Gustavo ApitiOwnerRead the full quote
MoonDive sets a gold standard in software and data solutions. Their Designs and strategy solutions are invaluable for executive vision. Their team is proactive, detail-oriented, and always aligned with our business goals. Working with them has been a seamless and results-driven experience. Highly recommended.
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